Webinar: Marketing Historic Properties for Realtors

This half-day online seminar will equip realtors with the critical tools and techniques for marketing and understanding historic properties.

You will delve into the financial, tax, and regulatory incentives that are available to buyers of historic properties and examine the most effective ways to market historic properties in need of substantial remodel or upgrade. Case examples illustrate the incentives available at the state and local level and the tools and knowledge of historic properties that help command higher prices and interest in historic properties.

You Will Be Able To...

1. Name the leading financial incentives that homeowners can use to upgrade and remodel historic homes, including the Mills Act, Conservation Easements, and alternative building codes that benefit owners of historic properties.
2. Identify which properties are eligible for financial incentives and how to determine whether a property is "historic."
3. Understand preservation "lingo" and how to describe historic residential styles in property listings. Learn the difference between Postmodern and Mid-century Modern, Shingle, First Bay Tradition, Second Bay Tradition, Craftsman, Mission Revival, Spanish Revival, Tudor, and so much more.
4. Become familiar with the importance of Master Architects in marketing historic properties - which architects have cultural cachet and command higher prices? Why are Master Architects often better real estate investments, and how do you find the Master Architects in your area?