Using research to select the right international market(s) for your business and product/service is an important first step in the export process. This step is important because it provides a systematic long-term approach to leveraging the opportunities in the global market and being prepared for potential risks.

As a result, exporters save time and money in the long run by avoiding costly errors, while also increasing revenue overseas.

Learn how to select the right market(s) through basic global market research, so you can begin the export process correctly from day one.

During this session, you will be able to:

• Conduct basic research on international markets
• Assess market conditions
• Select the most appropriate market for your product/service