SBDC Program: California Shop Small From Start to Cart

Take your business online!

California Shop Small is a six-week program designed to help product-based aspiring or existing business owners sell online. Business owners will learn how to get their business online, reach new customers, and increase their sales at a local, regional, and national scale. Participants will receive a six-month free subscription to sell on a California-branded e-commerce platform and no-cost one-on-one consulting to assist in furthering their online success.

At the completion of the program, eligible participants can apply for a County of Riverside grant of $2,500.

Week 1: Wednesday, October 4, 2023

• Program Introduction
• Business Fundamentals
• Vendor Account

Week 2: Wednesday, October 11, 2023

• Products: Sourcing, Pricing, Managing
• Vendor Profile and Policies

Week 3: Wednesday, October 18, 2023

• Store Content: Product Descriptions and Photos
• Payment Processing

Week 4: Wednesday, October 25, 2023

• Marketing and Sales Fundamentals
• Adding Products to Store

Week 5: Wednesday, November 1, 2023

• Digital Marketing
• Advertising and Analytics
• Reporting and Tracking

Week 6: November 8, 2023

• Finances: Management and Access to Capital
• Platform Tips and Tricks

Optional Hands-on Sessions (group Q&A): Tuesday, Oct. 17, and Tuesday, Nov. 7 | 3 – 4 p.m.

Register here