SBDC Eats Program

Are you interested in starting your own food business? SBDC EATS is a program that helps you learn what it takes to do so! Through this program, you will be guided through the necessary steps to plan, build, and launch your food business and products in the marketplace.

SBDC EATS will be taught in a hybrid format (sessions will be a mix online and in-person events). This fast-paced course will help you in developing your business idea to start up your business in the food industry.

This program is presented in English AND Spanish. This program is offered in partnership with the CulinaryLab Cooking School.

During the program, you will learn the following:

Going from Idea to Concept:

• Do you have what it takes?
• Steps to starting your food business
• Types of food businesses
• Competition
• Your niche
• Market Research

Setting Up Your Business:

• What are the different business entities?
• Pieces you need to set up your business
• Licensing and permits

Honing In on Your Offerings:

• Your offerings
• Recipes
• Inventory
• Pricing and costing

Starting to Sell:

• Cottage permits
• Selling at events
• Managers certification

Managing your Business:

• Accounting methods
• Financial projections
• Access to capital

Getting the Word Out:

• Marketing your business
• Establishing your online presence
• Steps to stand out and shine in a crowded market
• Measuring your success

Through this program, you will be aligned with one of our food consultants for personalized assistance and to discuss how to move forward toward the launch of your business. One-on-one assistance is offered in English and Spanish. You will be required to attend all six sessions.

Schedule:

Session 1: Friday, June 30 | 10 a.m. – Noon (Zoom)

Session 2: Friday: July 7 | 10 a.m. – Noon (Zoom)

Session 3: Friday, July 14 | 10 a.m. – Noon (In Person — Field Trip @ 4th Street Market — 201 E. 4th St., Santa Ana, CA 92701)

Session 4: Friday, July 21 | 10 a.m. – Noon (Zoom)

Session 5: Friday, July 28 | 10 a.m. – Noon (Zoom)

Session 6: Friday, Aug. 4 | 9 a.m. – Noon (In Person — Graduation Event @ 4th Street Market — 201 E. 4th St., Santa Ana, CA 92701)

**Please note that attendance is MANDATORY at ALL sessions**